• What is the Children’s Health and Child Care Initiative for Alameda County (Measure C)?

    In March 2020, Alameda County voters passed the Children’s Health and Child Care Initiative for Alameda County (Measure C), a 0.5% sales tax that will generate approximately $150 million annually for expanding access to early childhood education and care. Measure C names First 5 Alameda County as the administrator of the Child Care, Preschool, and Early Education portion of the revenue, amounting to 80 percent of the generated funds. It was upheld by the California Supreme Court in April 2024, granting First 5 the right to move forward. 

    Revenue generated through Measure C will:

    • Enhance the access and quality of early care and education programming
    • Improve compensation for participating early care and education providers
    • Enhance professional development programs and the eligibility and enrollment system for providers
    • Improve community spaces for children and families–such as parks, libraries, and family resource centers

    Over the next year, First 5 will develop a five-year program plan and annual budget under the advisement of a Community Advisory Council (CAC) and in direct collaboration with community partners to ensure effective fund distribution. 

    The Alameda County Board of Supervisors and the Alameda County Early Care & Education Planning Council (Local Planning Council) will appoint a total of 11 members to the CAC by August 22, 2024, as required and outlined in the Measure C ordinance (Section 2.08.304). The Board of Supervisors will appoint five members to the CAC. The Local Planning Council will appoint six members to the CAC. 

    For more information and resources on Measure C, please click here.